Digital Campaign
AI Meets Expertise
"AI Meets Expertise" was a multi-channel digital campaign designed to position Trading Central as a leader in combining human financial insight with artificial intelligence.
Target Audience: Multi-asset brokers in North America & Europe looking to modernize their platform through AI.
Objective: Showcase how integrating AI-powered research tools will elevate the investor journey—driving smarter, faster decision-making for retail clients.
Year
2024
My Contributions
I led the coordination and execution of this brand campaign, managing content development, campaign planning, and stakeholder collaboration to bring our vision to life across all major digital channels.
Value Positioning: Aligned our brand messaging, identifying positioning in the market against competitors.
Campaign Planning & Strategy: Designed a cohesive campaign plan with clear objectives, key messaging pillars and channel strategy aligned to brokerage audience needs and investor behaviour trends.
Content Creation: Led development of a core campaign message supported by blog articles, email copy and social content—highlighting key differentiators of our AI-powered research.
Cross-Channel Execution: Deployed the campaign across email, social media and owned media—ensuring consistent branding and messaging across touch points.
