I led the coordination and execution of this brand campaign, managing content development, campaign planning, and stakeholder collaboration to bring our vision to life across all major digital channels.

Key Contributions

• Campaign Planning & Strategy: Designed a cohesive campaign plan with clear objectives, messaging pillars and channel strategy aligned to brokerage audience needs and investor behaviour trends.

• Content Creation: Led development of a core campaign message supported by blog articles, email copy and social content—highlighting key differentiators of our AI-powered research.

• Cross-Channel Execution: Deployed the campaign across email, social media and owned media—ensuring consistent branding and messaging across touch points.

• Stakeholder Collaboration: Worked closely with product, sales, and data teams to ensure accuracy and alignment, and to gather performance feedback post-launch.