Digital Campaign
AI Meets Expertise
"AI Meets Expertise" was a multi-channel digital campaign designed to position Trading Central as a leader in combining human financial insight with artificial intelligence.
Target Audience: Multi-asset brokers in North America & Europe looking to modernize their platform through AI.
Objective: Showcase how integrating AI-powered research tools will elevate the investor journey—driving smarter, faster decision-making for retail clients.
My Contribution: I led the coordination and execution of this brand campaign, managing content development, campaign planning, and stakeholder collaboration to bring our vision to life across all major digital channels.
Year
2024
Key Contributions
Value Positioning: Aligned our brand messaging, identifying positioning in the market against competitors.
Campaign Planning & Strategy: Designed a cohesive campaign plan with clear objectives, key messaging pillars and channel strategy aligned to brokerage audience needs and investor behaviour trends.
Content Creation: Led development of a core campaign message supported by blog articles, email copy and social content—highlighting key differentiators of our AI-powered research.
Cross-Channel Execution: Deployed the campaign across email, social media and owned media—ensuring consistent branding and messaging across touch points.
