Event Marketing

Digital Wealth Events

As the lead on event marketing logistics for the Digital Wealth Summit in Chicago, I played a pivotal role in ensuring a seamless and impactful brand presence for Trading Central. This high-profile industry event brought together brokerage professionals, fintech innovators, and wealth management leaders—making it a strategic opportunity for visibility and client engagement.

Year
2023

I was responsible for overseeing the full scope of event logistics, collaborating closely with internal stakeholders and external vendors to ensure a consistent, professional experience from start to finish.

Key Contributions

  • Digital Communications: Managed attendee registrations and pre-event communications, ensuring timely outreach and a strong brand voice across all touchpoints.

  • Print Promotional Material Management: Managed all physical collateral for the event, including booth signage, branded handouts and demo materials aligned with our marketing strategy.

  • Internal Field Team Coordination: Acted as the central point of contact for our field team, aligning travel, talking points and on-site responsibilities to ensure we presented a unified front.

Results

  • The event contributed to 3 new clients within 6-months.

  • Reinforced brand presence in the North American market with a polished, on-brand experience.

  • Improved efficiency in team coordination by developing a shared event checklist and briefing document.