Key Contributions

• Led content strategy for the GTM launch of FIBI, translating a technical product into clear, value-driven messaging for global brokerage personas

• Partnered cross-functionally to deliver integrated content across web, sales enablement, and promotional channels aligned to the buyer journey

• Applied market insights, persona development, and positioning to drive engagement and support product adoption

Results

• Contributed to successful onboarding of 3 new brokerage partners following launch.

• Led a content strategy that generated over 1,000 content interactions across email, social, and blog channels in the first week.