Product Launch
TC Options Insight
In response to the growing demand for options trading support among North American brokerages, Trading Central launched TC Options Insight—an investor-focused tool designed to demystify options trading and support self-directed investors in making confident decisions.
As a key leader in this go-to-market initiative, I collaborated across departments to shape and execute a high-impact launch campaign aimed at financial institutions looking to enhance their options offering in a zero-commission landscape.
Year
2024
I was responsible for leading the marketing rollout across internal and external channels, ensuring strategic alignment, timely delivery, and consistent messaging tailored to the brokerage segment.
Key Contributions
Go-to-Market Planning: Developed and led the internal launch roadmap, coordinating with product, sales, and executive leadership to ensure alignment on timelines and messaging.
Marketing Collateral & Content: Produced a full suite of assets including press release copy, product one-pagers, pitch decks, blog articles, and platform messaging.
Multi-Channel Campaign Execution: Led the execution of a cross-channel campaign including email marketing, press outreach, social media content, promotional video, and blog posts—tailored for B2B brokerage audiences.
Results
Contributed to successful onboarding of 3 new brokerage partners in Q1 following launch.
Led a content strategy that generated over 1,000 content interactions across email, social, and blog channels in the first month.
